Build smarter digital products -with AI helping along the way.

Practical ideas, tools and experiments for turning what you know into useful digital products, growing an audience, and building an online business one step at a time.


You don't need the perfect business idea

You just need somewhere useful to start.

It's very easy to get stuck at the beginning.

  • What should I sell?
  • What niche should I choose?
  • Do I need an audience first?
  • Should I make a course, template, spreadsheet or ebook?
  • Where does AI actually help?
  • How do I know whether anyone wants what I'm making?

Build with Lizzie is about making those decisions easier.

Instead of disappearing for three months to build one enormous product, we'll look for smaller, faster ways to create something genuinely useful, put it in front of real people and learn from what happens.

The Build with Lizzie approach

Build. Share. Learn. Improve.

01 — Find the problem

Start with a person, situation or problem worth solving — not simply a product format.

02 — Build something useful

Use AI to speed up research, thinking, drafting, organisation and creation without handing over all the judgement.

03 — Put it in front of people

Create useful free resources and content that give the right people a reason to discover you.

04 — Grow an audience you own

Turn that attention into an email audience you can continue helping.

05 — Follow the evidence

Notice what gets clicked, downloaded, replied to and requested.

06 — Build the paid solution

Use what you've learned to create stronger products and offers instead of guessing what people might buy.

Not sure what to create?

Get 100 Digital Product Ideas You Can Create With AI

Explore 100 practical digital-product ideas across wildly different niches, along with the audience, problem, potential format and ways AI could help you create each one.

Use the built-in exercises to shortlist the ideas that actually suit you.